HR HOTLINE: 949.734.6404

the Brand Brief

The purpose of a Brand Brief is a foundational document of who you are and why you exist.

Primary intention is to achieve clarity and organization unity around the core brand principles, and a secondary intention is to provide access to this information for your day to day business needs.

If you need additional information or advice, just holler! We’re here to help.

~the qualiant Team

Download Logo

Approx. 1000×350 px. resolution

For higher resolution, contact the qualiant team.

Download Logo w/Color Block

Approx. 800 px. resolution

For higher resolution, contact the qualiant team.

Download Logo for Dark Backgrounds

Approx. 800 px. resolution

For higher resolution, contact the qualiant team.

Download Wordmark

Approx. 600×600 px. resolution

For higher resolution, contact the qualiant team.

Download Logo w/Hotel Interior

Approx. 800 px. resolution

For higher resolution, contact the qualiant team.

Download Logo for Lifestyle Segment

Approx. 800 px. resolution

For higher resolution, contact the qualiant team.

Brand Codes for Orange:

Hex/Digital: #cc6633

R-217; G-111; B-37

For Print Projects:

CMYK: C-10 M-69 Y-100 K-1

 

Brand Codes for Gray:

Hex/Digital: #444444

R-68; G-68; B-68

For Print Projects:

CMYK: C-71 M-63 Y-59 K-13

Short Description

Twenty Four Seven Hotels specializes in providing investment, development and management for premium brand select-service and lifestyle hotels segments in the western U.S.

Long Description Content

Twenty Four Seven Hotels specializes in providing investment, development and management for premium brand select-service and lifestyle hotels segments in the western U.S.

We offer a full spectrum of services in Hotel Management, Investment, Design & Construction and Asset Management Support.

  • Hotel operations including hiring, training and retention
  • In-house accounting and reporting with ProfitSword
  • Executive and regional Sales & Marketing
  • Dedicated Revenue Management Team
  • Ongoing facility maintenance and CapEX projects
  • Brand required PIP – Property Improvement Plans
  • Renovation, repositioning, and expansion of existing hotels
  • New hotel design and construction
  • Comprehensive asset management support
  • Brand franchise license management
  • Established relationships with premium brands such as Marriott, Hilton, Hyatt, IHG
  • Hotel segments: Premium select service and lifestyle brands

Our principals have cultivated and maintained an extensive network of relationships with proven channels to source hotel development and investment opportunities on an ongoing basis. We are active operators and developers and continue to explore opportunities for our owners and investors in all major metropolitan markets throughout the Western United States.

Boilerplate

About Twenty Four Seven Hotels
An entrepreneurial and spirited hospitality company Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment, and development. After a decade of focusing on the premium brand select service segment, Twenty Four Seven Hotels is firmly establishing itself in the newly emerging lifestyle brand segment in launching the first MOXY hotel from Marriott to open in the US. Concentrated in the western United States, Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio of hotels in partnership with premium hospitality brands including Marriott, Hilton, Hyatt and IHG.

Taglines and Messaging

Twenty Four Seven Hotels:

Every Day. Every Stay. Every Time.

Happy Stays. Happy Returns.

Partnerships Thrive When you Add 24-7. 

Hotels Thrive When you Add 24-7.

A Hotel Operator with an Owner’s Attitude.

A Hotel Operator with an Owner’s Approach.

Get a Twenty Four Seven perspective on your next hotel project. [next hotel investment.]

Key Stakeholders:

Primary Target: Investors (private or institutional)

FUNDS – Blackstone, REITs, Institutional…

Age: 40+

Gender: male

Business Title: Managing Dir. , VP of Dev, CIO, Asset Manager

Business Dynamic: – small group, large firms, family run…

International: perhaps;

Where and How do they work? Anywhere – it’s hospitality…

Laser target – west coast driven asset management/portfolio opportunities

Personal Interests: high end food, wine; golf; sporting events; travel; healthy lifestyle; modern day renaissance REI guy; music – classic rock and roll to indie…

Secondary Target: Managers

Age: 30+
Gender: NA
Business Title[s]/Work Experience: GM, AGM, DOS, Regional Sales or RGM
Personal Interests: travel; good food, good fun
Where and How do they work? hotel business, service industry, millennial-minded lifestyle

Our ‘Only-ness’:

Our hotels are the only projects developed with long-term asset management as an enhanced operator strategy.

We bring full-service development expertise to any project, from market analysis to investment strategy, and franchise relationships to daily operations.

Our leadership is the only developer that delivers a stakeholder’s attitude in order to ensure the success of a hotel project.

We develop hotel projects and hotel teams with equal passion.

Twenty Four Seven Hotels develops hotel projects and people with the same passion for growth.

Twenty Four Seven Hotels specializes in West coast hotel markets, providing development, investment and management for the newly emerging Lifestyle Brand segment.

Our Deliverable Value:

(exec input from Mission survey)

  • Privately held company with ‘owner’s mindset’ for each hotel
  • Long term, asset management strategies – not just operational best practices
  • Interest in developing people and facilitating career pathing
  • Operational efficiencies for a profitable asset
  • No surprises, transparency
  • Reliable partner to handle the asset and perform
  • Flexibility – understand their unique reporting needs and accounting management
  • Franchise Brand approved, upholding franchise standards
  • Our operating margins are best in our segment;

Why Are We Awesome?’

(exec input from Mission survey)

  • Cutting Edge Systems and Processes
  • Personal “Hands On” approach – Accessible and Responsive
  • Knowledge Experts in industry
  • Niche focus – Rooms Focused Operations for National conventional brands and Lifestyle brands
  • Geographic Focus – Western U.S. / Major Markets – Cluster Strategy
  • personable and reachable
  • customer service
  • Exceptional RevPAR Performance
  • focus
  • Proactive
  • evolve with market trends
  • innovative
  • Outstanding Flow Through
  • calculated risks (to improve a situation)
  • Creativity (without limitations)
  • proven results/performance
  • Accountability
  • systematic
  • Integrity
  • owners attitude
  • accessible
  • empower all with opportunity
  • strategic Asset Management
  • growing learning constant
  • Passionate to exceed expectations